Longport Media LLC acquired WTKU (KOOL 98.3) along with four other southern New Jersey radio stations (WOND News Talk 1400, WMGM 103.7 The Shark, WWAC Wild 102.7 and WBSS La Fiesta 1490) back in May for $4.2 million.
Recently the company announced that starting Monday, Aug. 1, KOOL 98.3 will be re-launched with a refined format of hit songs from the 1960s through the ’80s, and played by a lineup of personalities whose names and voices are familiar to radio listeners in southern New Jersey and throughout the Delaware Valley.
“Our goal is to position KOOL 98.3 as ‘South Jersey’s greatest hits station’ among all age groups,” said Dave Coskey, president of Longport Media, LLC.
According to Coskey in a media release, Paul Kelly, a respected broadcasting executive with extensive experience both as a programmer and behind the microphone, has been named director of operations for Longport Media, and will oversee the development and rollout of the changes.
“Paul brings a wealth of experience and expertise to our stations,” Coskey said. “Under his guidance, we’re confident that South Jersey radio listeners will be excited by what he’s planned as we roll out changes in formats, programming and on-air talent in the months ahead. Our company’s goal is to become the preeminent source of radio entertainment and information in the communities we serve, and Paul is the man best positioned and uniquely qualified to take us there.”
“One of our primary goals in creating the new format for KOOL was to offer our listeners programming and a playlist that’s compelling,” Kelly said in the release. “We want to become the station that people look forward to listening to not just during the work-week but on weekends, too.”