2010 Diabetes Telethon scheduled for March 27
Wednesday, December 16th, 2009
During the 1960s, ’70s and early ’80s, a group of highly skilled, civic-minded people organized and produced a telethon for the local chapter of the March of Dimes. At its highest point, the telethon was the biggest winter event in Atlantic City, and was billed as the most successful telethon, per capita, in the United States.
Members of that unique team have reorganized to produce a telethon for the Insulin Support Fund, which provides insulin and other diabetic-related supplies to those in the greater Atlantic County region that either do not have insurance or cannot afford the life sustaining medicine and supplies. The Fund is administered by AtlantiCare Regional Medical Center.
The Insulin Support Fund 2010 Diabetes Telethon will take place Saturday, March 27, from 10am-10pm at the East Tower of Trump Plaza Casino Hotel, Mississippi Avenue and the Boardwalk. The telethon will be produced and directed by marketing executive Richard Helfant and entertainment executive Michael Tully. When not wearing their “telethon hats,” Helfant is executive director/CEO of Lucy the Elephant, and Tully is vice president of Specialized Productions, Inc. — a full service media company located in Allentown, Pa. (more…)