Tuesday morning (April 9) at the Atlantic City Sheraton, the Atlantic City Alliance (ACA) announced its new $20 million ad campaign, as well as upcoming events for the spring/summer.

Representatives from the Casino Reinvestment Development Authority (CRDA) and the Atlantic City Convention & Visitors Authority (ACCVA) announced new programs and initiatives to the local business community and provided an update on “industry-wide progress in the tourism district.”

Among the presentations Tuesday morning, Atlantic City officials:

•  Debuted Atlantic City’s $20 million 2013 advertising campaign focused on the close-by drive markets including New York, Philadelphia and Baltimore DMAs

•  Announced new series of spring/summer/fall events to drive tourism

•  Announced the Do Anything. Do AC Road Show

•  Announced new artists for the ARTLANTIC public art project and a new 3D sound and light show on Boardwalk Hall.

•  Highlighted convention and tourism results from 2012 with a look ahead to strategies and initiatives for 2013.

•  Gave an update on emerging projects and a countdown to Miss America returning to Atlantic City in September.

Among the officials in attendance were Sam Young,  the Greater Atlantic City Chamber chair;  Liza Cartmell, the Atlantic City Alliance president; Larry Sieg, the Atlantic City Convention & Visitors Authority V.P. of Marketing; and John Palmieri, Casino Reinvestment Development Authority executive director

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ATLANTIC CITY —  Along with this week’s cover story interview with Jane’s Addiction’s Dave Navarro, the Oct. 20 issue of Atlantic City Weekly features interviews with two very important new faces in the resort — John Palmieri and Liza Cartmell.

The former is the new head of the Casino Reinvestment Development Authority (CRDA) and the latter is the newly announced CEO of the Atlantic City Alliance (ACA), a non-profit agency tasked with rebranding and marketing Atlantic City not just as a gaming destination, but as a true world-class tourist destination. Although casino CEOs fill its board of directors, the ACA, with its $30 million budget, has been created to bring in more than just gamblers to Atlantic City.

Liza Cartmell

Both Cartmell and Palmieri have solid credentials and their experience is vast and impressive.  Additionally, both are very personable, pleasant to speak with and seem genuinely eager to make positive change in Atlantic City and the region.

Both have experience outside of Atlantic City, which is good, and both reside in New Jersey.

We have learned quite a bit about these two new faces in town from the pair of interviews we conducted earlier this week. The interviews also shed light on how how each of these leaders plan to tackle some of the biggest problems and projects the city has had to face in its 150-plus years.

You can find both interviews inside this week’s Oct. 20 issue of Atlantic City Weekly. Additionally, you can read much more from the Liza Cartmell interview on the online version at acweekly.com.

John Palmieri

Many are anticipating big things from these two, and we wish both of them the very best in their important endeavors. Some are calling this pair two of the most powerful people in Atlantic City right now.

They both have big jobs ahead of them and for the betterment of Atlantic City and the region, let’s hope that a clear focus, cooperation, a little thinking outside the box and a dash of courage prevails.

Read interview with John Palmieri here and the interview with Liza Cartmell here.

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