A.C. Melting Pot’s Charlie Haney to Bring ‘Burger 21’ Concept to South Jersey
ATLANTIC CITY — It was recently announced that Charlie Haney, owner of the Melting Pot restaurant in Atlantic City, will be opening the first Burger 21 franchise in the state of New Jersey some time in the spring of 2013.
Burger 21 is touted as a “fast-casual concept” founded by the owners of The Melting Pot Restaurants, Inc., and on Wednesday, July 18, a franchise deal was signed to open the 10th restaurant in the growing chain in Voorhees (Camden County) next spring.
This new development is part of Burger 21’s aggressive growth campaign for national expansion.
Haney, along with business partners Curt Wunder and Mike Astuto, decided to expand upon their portfolio based on the extensive training and support received over the years from Front Burner Brands, the concept’s management company. Haney became a Melting Pot franchisee in Atlantic City in 2006 and was named “Melting Pot Franchisee of the Year” in 2010.
“Charlie and his team are tremendous ambassadors of The Melting Pot brand, and we strongly believe the same attributes that make them successful with The Melting Pot will position them for success with our new better burger franchise concept, Burger 21,” says Dan Stone, vice president of franchise development for Front Burner Brands, in a media release.
“The franchise support team at Front Burner Brands is one of the primary reasons we are moving forward with Burger 21,” says Haney. “While the burgers are amazing, as a franchisee of The Melting Pot I have had firsthand experience with the caliber of support they provide to their franchisees. On the consumer front, we are elated to bring Burger 21 to the Northeast, as we haven’t tasted anything like this.”