‘Do AC’ Ad Campaign Kicks Off
Euro RSCG’s ad campaign for the Atlantic City Alliance, to promote non-gaming attractions in the city in hopes to lure more visitors to town this summer and beyond has kicked off.
The new campaign was unveiled locally at the Atlantic City Convention Center on Thursday, April 12.
Liza Cartmell, CEO of the new Atlantic City Alliance, told AC Weekly about the campaign in March.
The ACA’s $20 million rebranding effort is the largest destination tourism marketing campaign in Atlantic City history.
Here is a summary of the new ad campaign:
Advertisements are based on the diverse array of unique, often unexpected experiences at your fingertips in Atlantic City and remind audiences in New York, Philadelphia and Baltimore that just a short drive away is a place where the rules are different from everyday life. One point of distinction is that gaming is not featured in advertisements, which instead will showcase the City’s wide offerings for visitors, including world-class entertainment and fine dining, luxury accommodations, vibrant nightlife, and the famed beach and boardwalk.
To encourage spontaneity, the ads end with a bold call to action for consumers to “Do Anything. Do Everything.” and visit Atlantic City at a moment’s notice whether during the week, on weekends or for extended stays. The efforts of this campaign complement The Casino Reinvestment Development Authority’s (CRDA) ongoing work to reposition the image of Atlantic City and improve visitor experiences by appealing to the fun-seeking consumer ranging from singles to parents and mature travelers.
