Tropicana to Host 10th Annual Mother’s Day Run/Walk on Saturday, May 12

Attendees of last year's Shirley Mae Breast Cancer Run/Walk survivor's parade head for the A.C. Boardwalk.

Attendees of last year's Shirley Mae Cancer Assistance Fund Run/Walk survivor's parade head for the Atlantic City Boardwalk.

ATLANTIC CITY — On Saturday, May 12, more than 250 breast cancer survivors will gather to kick off the 10th annual Shirley Mae Run & Michael J. Walk. The survivors parade will take place on the deck at Fin restaurant at the Tropicana, which is the host sponsor of the event. AtlantiCare is the presenting sponsor for the newly named Michael J. Walk.

“We at Tropicana are very proud to have been given the opportunity to support the Shirley Mae Run and to play a role in creating a healthier future within our community,” says Tropicana president and COO Tony Rodio. “Every day, the Shirley Mae Breast Cancer Fund works to provide breast cancer patients with access to the tools and support they need to manage their health, so no woman ever has to feel alone.”

Established in August 2000, the Shirley Mae Breast Cancer Assistance Fund began with a gift from Atlantic City businessman and philanthropist Roy Goldberg, who created the fund after experiencing the determination and inspiration of his mother, Shirley Mae Goldberg, a breast cancer survivor.

“This year, we are proud to dedicate the 1.5-mile walk in memory of Michael J Neustadter, who recently lost his heroic battle with pancreatic cancer,” says Goldberg. “The newly created Michael J. Neustadter Pancreatic Cancer Fund will make grants for the benefit of individuals showing financial need and to fund medical and scientific research programs for the treatment, prevention and diagnosis of pancreatic cancer.”

The event begins with a survivor breakfast honoring South Jersey breast cancer survivors, compliments of Tropicana. After opening ceremonies, more than 2,000 participants and spectators will congregate on the Boardwalk in front of the Trop for the run, walk and kids fun run. First, second and third place finishers in the 5K will take home cash prizes.  First, second and third place finishers in the Kids’ Run (children 12 and under) will receive prizes & medals.

Free self parking is available for the event until 11:30am at the Tropicana. During the event, emceed by Mike Richman from 95.1 WAYV’s Mike and Diane Morning Show, attendees can receive free health screenings, enjoy live entertainment, complimentary refreshments and other family friendly activities. Special commemorative merchandise will be available for purchase, with all proceeds going to the fund.

For more information and to register, go here. Registration information is below.

Main Fundraising Event:
What: 10th Annual Shirley Mae Run & Michael J. Walk (and Kids Fun Run)
When: Saturday, May 12th, 2012
Times: Registration opens 7:30am, Run & Walk starts at 9:10am followed by the Kids Fun Run.
Fees: 5K Run – $30 in advance, $35 after April 27 and up to day of event
1.5 mile Walk – $25 in advance, $30 after April 27 and up to day of event
Students (under 18) – $20, Children (under 12) – $15
Where: Atlantic City Boardwalk at the Tropicana Resort & Casino (new location for 2012).

-The United States Centers for Disease Control (CDC) ranked New Jersey fifth in the country for breast cancer mortality.
-According to Time Magazine, the United States is the breast cancer capital of the world with more than twice the incidences than Russia. Aside from non-melanoma skin cancer, breast cancer is the most common cancer among women in the United States. It is also one of the leading causes of cancer death among women of all races and Hispanic origin populations.
-The American Cancer Society estimated 207,090 new cases of invasive breast cancer were diagnosed in women in the U.S. in 2010, along with 54,010 new cases of non-invasive breast cancer.
-The National Cancer Institute estimates that one in eight women, 12.2 percent of women born today, will be diagnosed with breast cancer at some time in their lives.
-Shirley Mae Breast Cancer Assistance Fund has helped more than 340 people in South Jersey who are battling Breast Cancer

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One Response to “Tropicana to Host 10th Annual Mother’s Day Run/Walk on Saturday, May 12”

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