O.C.’s Mark Soifer Goes National
In this new-fangled Internet age, anything can go viral at any time, including a simple letter to the editor sent to the Ocean City Gazette.
Get noticed by a nationally recognized blog site like gawker.com and well, it’s in everybody’s e-mail by lunch.

Photo by Philly.com
Take a letter sent by Mark Soifer, Ocean City’s public relations guru, to the Gazette wondering why his late mother Irene had to share a name with a killer hurricane?
Typical hometown stuff.
But someone blogged it, Gawker found it and posted it, and now it’s set off an interesting discussion on why, exactly, do we name storms after people?
Just one note of warning, the discussion isn’t always kind to Soifer and his take on keeping in spiritual contact with his mom.
But then, the Internet is seldom kind.
Check out the post here.
