Local 54 Flash Mobs Come Home
UNITE HERE Local 54 has finished up its “Flash Mob” campaign in cities such as Philadelphia and Baltimore and is bringing its act home to Atlantic City. At 12:30-2:30pm. today (Feb. 18), union members will perform for home crowds at the local’s headquarters at 203 N. Sovereign Ave. in A.C.
If you don’t know what a flash mob is, it’s basically a spontaneous gathering of people in public who break out into a performance or other attention-getting activity. Local 54’s flash mobs have had a little more purpose and have been designed to promote the city.
Calling it “guerilla marketing,”union members toured around Philadelphia, Scranton, Allentown, Baltimore and Dover the past few weeks. The effort was designed to attract attention to Atlantic City’s casinos, boardwalk and hospitality businesses.
“Our union is made up of about 14,000 members,” says Raphine Smith, a bartender at Tropicana and a 15-year member of UNITE HERE Local 54 in a press release. “We’re doormen, food service employees, bartenders, and hospitality workers at Atlantic City’s biggest hotels and casinos. We wanted to do something fun to remind people about AC and the Jersey Shore as a place to visit.”
You can catch a clip of some Local 54 performers here.